Art Fair Open Call | Gallery G-77

carrent art fair

Open Call for Artists –

Exhibit at International Art Fairs

Gallery G-77 is seeking artists, photographers, and sculptors to participate in international art fairs around the world.

With over 20 years of experience, our gallery exhibited across Europe and America, helping artists to expand their presence in the international art market.

We offer a remarkable opportunity for artists to gain global exposure and increase sales. Apply now to take your art to the international stage!

After the thorough review of open call submissions, between 15 and 20 artists will be selected based on artistic quality, concept and alignment with the fair’s vision. Each selected artist will have the opportunity to showcase their work at the most suitable fair from those the gallery plans to participate in during 2025.

Applications close March 20, 2025, and selected artists will be notified by March 25, 2025.

Application process

Apply now

What We Propose:

Our mission is to empower artists to exhibit with confidence by providing comprehensive support throughout the entire process. With our experienced staff handling logistics, applications, and presentation, artists can focus on showcasing their work and connecting with audiences. Since artists cannot apply directly, Gallery G-77 serves as their representative, managing all necessary applications for submission to the fairs' curatorial committees. From application processing to exhibition logistics, we ensure that each artist receives expert guidance and strong representation on the global stage.

Selection

Our gallery experts carefully pre-screen submitted works and provide feedback to artists. Selected artists receive a consultation. Their portfolios are then professionally prepared for final approval by the fair’s curatorial committee, including content writing and English translation to ensure a compelling presentation.

Curation

Selected artists receive comprehensive consultations, including guidance on choosing the most suitable art fair for their work. We provide individual recommendations on artwork selection, consult on competitive pricing strategies, and design the presentation of artworks within the booth. If you have no prior experience with art fairs, you can rely entirely on our specialists to support you throughout the process. We are committed to making your participation a smooth and rewarding experience.

Exhibition Opportunities

Artists approved by the fair’s curatorial committee will have the opportunity to exhibit their work within the gallery’s booth and participate in the fair under the gallery’s representation.

Logistics Support

We handle booth setup and management and assist with shipping and logistical complexities, including import/export procedures, tax declarations, and accounting. For artists unable to attend, our local staff provides trusted representation.

Marketing and Promotion

We promote participating artists through event websites, catalogs, social media, and PR campaigns, ensuring maximum visibility among collectors and visitors. Additionally, we proactively engage collectors in advance, sharing selected artworks before the fair. This early exposure facilitates pre-sales and makes meetings and transactions at the fair more efficient.

Networking Opportunities

Artists can connect with collectors, curators, and art enthusiasts. We facilitate communication and assist with language barriers if needed. Even if an artist is unable to attend, we provide visitor feedback in post-event reports.

Sales Assistance

The gallery facilitates sales, charging a 15% commission on sold works. We ensure that all aspects, from pricing and payment to paperwork, are handled professionally and smoothly.

Art Fairs

Art fairs vary in location, scale, visitor demographics, price ranges, and trends, making it crucial for artists to choose the right event, timing, and season to exhibit. An art fair is a dynamic marketplace where artists, galleries, collectors, and industry professionals come together to showcase and acquire contemporary artworks. Held in prestigious venues worldwide, these events provide a unique platform for artists to gain international exposure, connect with collectors, and expand their professional network. Unlike traditional exhibitions, art fairs focus on sales and visibility, attracting buyers actively seeking new works. By participating, artists can present their work in a professionally curated setting, benefit from strategic marketing, and access new opportunities for career growth. If you’re looking to take your art to a global audience, an art fair is the perfect stage to elevate your artistic presence.

Why Participate?

Visibility: Art fairs offer a platform to showcase your work to a broad audience, including collectors, curators, and art enthusiasts from around the world.

Credibility: Participation in renowned art fairs adds value to your professional portfolio, establishing your reputation in the art community.

Sales Opportunities: Art fairs provide direct opportunities to sell your work to collectors and buyers, often leading to ongoing relationships.

Networking: Connect with industry professionals, fellow artists, and potential collaborators, opening doors to future projects and opportunities.

How Much Does It Cost?

Art fairs offer global exposure, networking opportunities, and direct access to collectors, but participation comes with associated costs. Fees vary based on the scale, prestige, and location of the fair, as well as the booth size and additional services provided.

Currently, the minimum participation fee is 200,000 yen, though costs differ depending on the chosen fair and allocated booth space. This fee covers your exhibition space within the gallery’s booth area, with larger spaces or high-profile fairs requiring higher fees. Final costs are determined based on the fair’s structure and the artist’s exhibition requirements.

We work closely with selected artists to determine the most suitable fair and booth allocation for their work.

📌 Please note: Artists exhibiting with a gallery benefit from expert curation, application processing, sales assistance, and networking help, all of which require specialized resources.

Available Opportunities for 2025

Affordable Art Fair Hong - Kong

The Affordable Art Fair Hong Kong is an annual event that aims to make contemporary art accessible to a broad audience by offering a diverse range of artworks priced under HK$100,000. The fair features a curated selection of both emerging and established artists, providing a platform for art enthusiasts to discover and acquire unique pieces.
The upcoming 12th edition is scheduled from May 22 to 25, 2025, at the Hong Kong Convention and Exhibition Centre. The fair will commence with a VIP Preview on May 22, followed by public opening hours from May 23 to 25.

Dates: May 22–25, 2025

Location: Hong Kong Convention and Exhibition Centre, Expo Drive, Wan Chai, Hong Kong

Audience: Art collectors and art enthusiasts from Hong - Kong, China and other counties.

VOLTA Basel

Entering our 20th year, VOLTA is continuing it’s mission to be a fair for art collectors seeking fresh and captivating narratives in the emerging market. The fair highlights the cutting edge of the contemporary art and provides a space for often under-represented voices. The fair takes place at a new home in the heart of Basel Art Week at the Congress Center in the Messe.

Dates: June 19–22, 2025

Location: Congress Center Basel, Messe pl. 21, 4058 Basel, Switzerland

Audience: VOLTA Basel, a key event during Basel Art Week, attracts a distinctive audience including seasoned collectors, art enthusiasts, curators, and industry professionals. Positioned alongside the renowned Art Basel, VOLTA ensures international exposure and fosters dialogue, discovery, and meaningful connections within the global art scene.

Seattle Art Fair

Seattle Art Fair, a one-of-a-kind showcase for the vibrant arts community of the Pacific Northwest, and a leading destination for the best in modern and contemporary art, returns to the Lumen Field Event Center for its ninth edition in July 2025. Working alongside Beneficiary Partner Seattle Art Museum, Artistic Director Nato Thompson, and the fair’s dedicated Host Committee, the Seattle Art Fair, founded by the late Paul G. Allen, is a celebrated and productive week bringing together the region’s strong collector base, the Pacific Northwest’s top museums and institutions, and an array of innovative public programming.

Dates: July 17–20, 2025

Location: Lumen Field Event Center, 800 Occidental Ave S, Seattle, WA 98134

Audience: The fair appeals to both national and international visitors, featuring a mix of local, national, and international galleries. This blend draws art enthusiasts from various regions, contributing to the fair's dynamic atmosphere.

Affordable Art Fair New-York

The Affordable Art Fair New York is a biannual event held at the Metropolitan Pavilion in Chelsea, Manhattan, offering a diverse selection of contemporary artworks priced between $100 and $12,000. The fair features local, national, and international galleries, providing a platform for both emerging and established artists. It's an excellent opportunity for art enthusiasts to discover and acquire original pieces across various mediums, including painting, sculpture, photography, and mixed media.

Dates: September 25–29, 2025

Location: Metropolitan Pavilion, West 18th Street, New York, NY, USA

Audience: The audience of the Affordable Art Fair New York is a diverse mix of emerging and seasoned collectors, art enthusiasts, and industry professionals. Known for its accessible price points and welcoming atmosphere, the fair attracts local and international visitors, including young professionals, families, and first-time buyers eager to explore contemporary art in a vibrant setting.

Affordable Art Fair Battersea

This event will feature a curated selection of contemporary artworks from over 100 UK and international galleries, with prices ranging from £50 to £7,500. Attendees can explore a diverse array of pieces, including paintings, sculptures, and photographs. The fair also offers special programming such as installations, workshops, and family-friendly activities, making it an engaging experience for both seasoned collectors and newcomers to the art world

Dates: October 15 –19, 2025

Location: Evolution London, Queenstown Road, Chelsea Bridge, London SW11 4NJ, UK

Audience: The fair’s accessible price range and vibrant atmosphere create a welcoming environment for anyone interested in art, from first-time buyers to experienced collectors.

CONTEXT Art Miami

This art fair is the sister fair to Art Miami and is dedicated to the development and reinforcement of emerging and mid-career artists. Launched in 2012, CONTEXT Art Miami's open atmosphere creates a meaningful dialogue between artists, galleries and collectors while providing the ultimate platform for the presentation of mid-career, emergent and cutting-edge talent by emerging and established galleries. The combined efforts of CONTEXT Art Miami and Art Miami provide a unique and alternative opportunity for leading primary dealers and their artists to be marketed and promoted internationally during the most important week for contemporary art in America.

Dates: December 2–7, 2025

Location: The CONTEXT Art Miami Pavilion, One Herald Plaza, Miami, FL 33132

Audience: CONTEXT Art Miami attracts a diverse audience, including collectors, curators, artists, connoisseurs, and designers. In 2017, the fair's preview event drew 15,000 attendees, and over its six-day duration, it hosted more than 80,500 visitors.
This diverse audience underscores CONTEXT Art Miami's role as a significant platform for emerging and mid-career artists to engage with key figures in the art world.

Open Call Application Process

Open Call Application Process:

Artists submit the Open Call form.
The gallery’s staff conducts a pre-screening of submitted works.
Pre-screening results are emailed individually to each applicant.
Selected artists confirm their participation by paying a selection fee within the given deadline.
The gallery consults with selected artists to determine the most suitable art fair and discuss their preferences.

Next Step - Art Fair Participation Process

The gallery submits the final application to the fair’s curatorial committee for review.
Fair committee selection: Only artists approved by the fair committee will receive an invitation to participate.
Participation Fee: Approved artists must pay the art fair participation fee, which varies based on the chosen fair and allocated booth space.
Gallery Support: The gallery assists selected artists with final preparations, including artwork selection, logistics, pricing, and promotional materials to ensure a successful presentation at the fair.
Participation in the Art Fair: Artists will exhibit their works in the gallery’s booth with full support from the gallery team. If an artist is unable to attend the fair in person, the gallery will represent their work on their behalf.

ACCEPTED ARTWORK - Painting, Printmaking, Sculpture, Glass, Fiber, Photography, Installation, Mixed media and New Genres.

Proposals may include multiple disciplines.

ART REQUIREMENTS - All artwork must be original and unsold. The artist must own the sole copyright to art. Frames, mats & wiring must be professional quality & in good condition.

Application Period

February 10 – March 20, 2025

Notification of Results: March 25, 2025

Open Call Application Fee

The Open Call submission is FREE

If selected, a ¥2,500 Selection fee applies to proceed.

What is a Selection Fee?

A Selection Fee is a fixed charge that selected artists pay after successfully passing the pre-screening process for an art fair. It covers the resources needed for consultation, application preparation (including English translation), and curatorial review.

*This fee is separate from booth or participation fees and is required to confirm an artist’s inclusion in the gallery’s submission to the art fair.

How to Apply:

Submit your application with the following:

Artist bio and contact information
High-resolution images of the work you wish to exhibit (minimum 3)
Artist statement detailing your creative vision and approach
Artist website (if applicable)
Social networks links (if applicable)

Specify which event you are interested in (if applicable)

Submission Guidelines

Text information:

Please include the following in one PDF document. Maximum file size 1MB
*you can write in Japanese or English.
– Artist profile (Bio)

– Artist statement

Photo images:

Upload 3-5 images of your work directly into application form

Image data file names should be in this form - serial number_artist name_title of the work_medium_dimensions_ and year of creation

Example: (01_Yoji Yamomoto_Title#1_oil on canvas_100x100cm_2024)

Artwork image resolution: 300 dpi; size: the 1 image should not total more than around 1 MB

Links to Homepage and SNS:

Please paste your homepage and social media (SNS) links into the submission form fields.

If you have multiple links, paste them one by one in a single line.

Example: Instagram link; Facebook link; Pinterest link.

*If you would like to include a video presentation of your exhibited works, please provide the YouTube or Vimeo URL link in the submission form.

SUBMISSION TIP - Make sure your artwork images are high quality (300 dpi) and well-lit to best represent your work. Provide accurate details such as title, medium, dimensions, and year of creation. If available, include a short video of your creative process for better engagement. Additionally, include your website and social media accounts to help curators and collectors learn more about your work. Review all information carefully before submitting to ensure a smooth application process.